An AI visibility audit answers three questions: what do the engines say about you, who do they recommend instead, and why. Here is the exact methodology behind ours.
Step 1: The question set
We build 10 to 20 real buyer questions: "best [service] near [city]", "is [your business] legit", "[competitor] vs [you]", "how much does [service] cost in [area]". Real phrasing, not keyword strings, because engines answer conversations.
Step 2: The interrogation
Every question goes to ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot. We record the full answers: who is named, in what order, with what description, citing which sources. This snapshot is the baseline everything is measured against later.
Step 3: Source tracing
When an engine cites a directory, a review site, or a competitor's page, that citation is a map of what the engine trusts for your market. Most clients are shocked by how few sources actually drive their category's answers, and how fixable the list is.
Step 4: The gap analysis
We compare what the engines said against the truth: wrong services, stale addresses, missing locations, competitors described with your differentiators. Each gap gets a root cause: entity inconsistency, missing schema, citation deficit, or content that is not answer-shaped.
Step 5: The fix list
The audit ends as a prioritized list ordered by effort against answer impact. Quick structural wins first, citation building second, content builds third. You can execute it yourself or hand it to us.
The audit is free. A human runs it and a human delivers it, within two business days.
How often should AI visibility be re-tested?
Monthly for active campaigns. AI answers drift as engines re-crawl, so a quarterly check is the minimum even in maintenance mode.
Do you need access to my website to audit?
No. The audit observes what public engines say. Access only matters at fix time.
Free audit: what each engine says about your business, who gets named instead, and the prioritized fix list. Delivered by a human in 2 business days.
Run My Free Audit