Insights

Guides for getting found

How Google and the AI engines choose which local businesses to show, and what to fix first.

The Century Club: 12 Businesses With 1,300 Years of History That AI Can't See
We asked Perplexity to recommend the best in category for 12 Chicago-area businesses, all founded more than 90 years ago. Eleven were absent from the answer. Here is what the engines rewarded instead, and why history loses to structured data.
What Is AIEO? AI Engine Optimization, Explained Simply
AIEO (AI Engine Optimization) is the practice of getting your business named inside AI answers on ChatGPT, Perplexity, Gemini, and Google AI Overviews. Here is how it works.
AIEO vs SEO: What Changes When the Answer Replaces the List
SEO earns you a ranking in a list of links. AIEO earns you the recommendation itself. A practical comparison of tactics, timelines, and where each still wins.
How to Get Your Business Recommended by ChatGPT
ChatGPT recommends businesses it can verify and describe confidently. Five concrete steps to become one of them, from entity cleanup to answer-shaped pages.
GEO, AEO, AIEO, LLMO: The AI Search Alphabet, Decoded
Generative Engine Optimization, Answer Engine Optimization, AI Engine Optimization, and LLM Optimization all describe one shift. A short glossary with the real differences.
The AI Visibility Audit: What We Check and Why
An AI visibility audit records what ChatGPT, Perplexity, Gemini, and Google AI actually say about your business, then turns the gaps into a prioritized fix list.
Schema Markup for AI Engines: The Cheapest Trust Signal You Can Ship
AI engines parse structured data before they parse your prose. Which schema types matter for AI answers, and the mistakes that quietly cost you citations.
How AI Engines Decide Which Businesses to Recommend
AI engines synthesize recommendations from entities, citations, reviews, and quotable content. A plain-language tour of the pipeline behind the answer.
AI Search for Local Businesses: Winning 'Best Near Me' in the Answer Era
Local buyers now ask AI engines for the best provider nearby and get three names, not a map of twenty. How local businesses earn a spot in that shortlist.
Zero-Click Search Is Not the End. It Is a Filter.
AI answers keep users from clicking, and most businesses treat that as a loss. The businesses named inside the answer inherit the highest-intent buyers left.
The DIY AIEO Checklist: 12 Fixes You Can Ship This Month
A practical, no-budget checklist to improve how AI engines see your business: entity cleanup, schema, reviews, and answer-shaped content, in priority order.

Guides by industry

Twenty working guides per vertical: ChatGPT visibility, AI Overviews, review strategy, schema, checklists, and the 90-day plan.

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More calls and quote requests for local businesses

SEO, AI search and lead generation for local businesses. One flat monthly plan. The first month is paid before work starts. Tell us your trade and service area and we reply by email, usually within one business day.

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Case study

A tree service in Puerto Rico

We built the lead site and ran the SEO. Quote requests come in through a form like the one here.

$18,000 in booked jobs in month one.
$20,000 in quote requests in a single day in month two.

Results from one client. Every market is different and we do not guarantee numbers.

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A tree service in Puerto Rico